暖出无限可能
Client: NIKE
House of Inovation Shanghai 001 &
Nike Beacon (Huai Hai Brand Experience)
Client: NIKE
House of Inovation Shanghai 001 &
Nike Beacon (Huai Hai Brand Experience)
For NIKE’s winter gear launch, we transformed the idea of “warmth” into an immersive VR journey at Shanghai 001 and Nike Beacon (HHBE).
Consumers stepped into a snowbound world, defending themselves from snowball attacks with handheld controllers. Each successful move released waves of warm energy, gradually melting ice and awakening vibrant forests.This narrative of protection and transformation brought the product’s core functions to life. At the end of the experience, the system generated a personalized animation for every participant.
在 NIKE 冬季装备发布中，我们将「温暖」化为一段沉浸式 VR 旅程，落地于上海 001 与耐克淮海品牌体验店。
参与者置身雪境世界，用手柄抵御雪球攻击，每一次成功防御都释放出温暖能量，融化冰雪、唤醒森林。这一由守护到转变的叙事，将产品核心功能具象化。最终，系统为每位体验者生成专属动画，让线下互动自然延伸至数字世界。
Consumers stepped into a snowbound world, defending themselves from snowball attacks with handheld controllers. Each successful move released waves of warm energy, gradually melting ice and awakening vibrant forests.This narrative of protection and transformation brought the product’s core functions to life. At the end of the experience, the system generated a personalized animation for every participant.
在 NIKE 冬季装备发布中，我们将「温暖」化为一段沉浸式 VR 旅程，落地于上海 001 与耐克淮海品牌体验店。
参与者置身雪境世界，用手柄抵御雪球攻击，每一次成功防御都释放出温暖能量，融化冰雪、唤醒森林。这一由守护到转变的叙事，将产品核心功能具象化。最终，系统为每位体验者生成专属动画，让线下互动自然延伸至数字世界。
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When customers experience the VR game inside the cold chamber, the shaft screen displays real-time scores, performance data, and a dynamic weather system that changes according to their gameplay.
当顾客在冷感仓里体验VR游戏时，立面屏会实时显示实时得分，表现数据以及随游戏表现实时变化的天气系统。
当顾客在冷感仓里体验VR游戏时，立面屏会实时显示实时得分，表现数据以及随游戏表现实时变化的天气系统。
Experience at Nike Beacon (click to play)
User Generated Video
Art Director_Wu Yan
Designer_Ke Wang & Yan Yan
Motion_Erica Yang & Yan Yan
Developer_Chenyuan Zhang & Karkin Leung
Sound_Soundink