PODCAST 播客
Phantom Luna
Client: NIKE
House of Inovation Shanghai 001
Retail Interactive Experience
Duringthe 2023 Women's World Cup, NIKE introduced the Phantom Luna football boots—the first designed with direct inspiration from female players. In collaboration with Nike, Studio Nowhere crafted an immersive interactive court experience at Shanghai House of Innovation 001 to bring this innovation to life.

在 2023 女足世界杯期间，NIKE 推出了 Phantom Luna 足球鞋——首次以女足球员为灵感进行设计。Studio Nowhere 与 Nike 合作，在上海创新001号店打造了一场沉浸式互动球场体验，将这项创新生动呈现。
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Game Mechanics


A circular football field enclosed by 15 LED screens, with a vibrant turf surface, creates an immersive environment where visitors can deeply engage with the product’s unique qualities.
After completing the experience, users can download their personalized video with bodytracking data via the WeChat mini program. Their scores are also synchronized and showcased on the leaderboard at the House of Innovation.
Credits
 Studio NOWHERECreative Direction_Ryan Hu
Art Direction_Wu Yan
Design_Ke Wang & Wu Yan
Motion_Erica Yang & Keyi GuKe & Ke Wang
Software Development_Karkin Leung & Chenyuan Zhang
Hardware Development_Juncheng Chen
Sound_Soundink
Misc.