NIKE STYLE SHANGHAI
Client: NIKE

Following the Seoul launch, Nike opened its first NIKE STYLE store in China at TX Huaihai, Shanghai. As a milestone in Nike’s digital transformation, the project reunited Studio NOWHERE to blend “sport and creativity” with immersive digital experiences.

NOWHERE provided both spatial design consultancy and digital experience development, developing the Content Studio—an interactive hub that invites creators and local consumers to collaborate and express their style.

继首尔店开幕之后，耐克在上海 TX 淮海 开设了中国首家 NIKE STYLE 门店。作为耐克数字化转型的重要里程碑，该项目再次携手 Studio NOWHERE，将“运动与创意”相融合，并注入沉浸式数字体验。

NOWHERE 同时承担了空间设计咨询与数字体验开发工作，打造出名为 Content Studio 的互动创作空间，邀请创作者与本地消费者在此交流、共创与展现自我风格。