PODCAST 播客
看我这1代
Client: JORDAN BRAND & NIKE GREATER CHINA
Campaign
Studio NOWHERE reignited sneaker obssesors with the first campaign for Jordan Brand and Nike Greater China, featuring the most classic sneakers, AIR JORDAN 1, NIKE AIR FORCE 1, NIKE DUNK.

Studio NOWHERE 为 Jordan Brand 和 Nike 大中华区策划了首轮重磅宣传活动，以 AIR JORDAN 1、NIKE AIR FORCE 1、NIKE DUNK 等一系列最经典的球鞋，再次唤醒了球鞋狂热者的收藏欲望。






NOWHERE’s collaborative output this time includes videos, key visuals, and product beauty shots, incorporating key vibrant creative expressions into the design visual system. The shoelaces of the sneakers serve as the visual thread running through the main line, infusing the sneakers with lively and soulful ingenuity.

NOWHERE 本次参与共同产出的内容包含视频、KV 以及产品平面，在设计视觉系统中融入了生动的创意核心表达。球鞋的鞋带成为贯穿主线的视觉表达和让球鞋活起来的灵魂巧思。






We have tailored patterns and textures for different brands. By threading the project's visuals, NOWHERE seamlessly weave creative concepts through consumers' purchasing scenarios.

针对不同的品牌，NOWHERE做了相应的图形设计。为项目视觉穿针引线，让创意理念贯穿消费者的购买场景。

Campaign Film (click to play)
Credits
AGENCY
Studio NOWHERE

PRODUCTION COMPANY (MAIN)
The Loft Films Shanghai

PRODUCTION COMPANY (CO-PROD)
Blinkink (London)

KV/PRINT PHOTOGRAPHER
Will Beach (London)

KV/PRINT RETOUCHER
DumplingBird (Shanghai)

VFX/CG
FURRY TAIL DRAGON LTD (London)

COLOR GRADING
The Mill Shanghai

AUDIO (SOUND DESIGN, MUSIC, MIX)
Major Tom London | Fantasy Music Shanghai Studio NOWHERE

Creative Director_Angie Fang & Ryan Hu
Art Director_Angie Fang
Type Design_He Fan
Graphic Designer_Wu Yan & Ke Wang