PODCAST 播客
AIRMAX Dn8
Client: NIKE
House of Inovation Shanghai 001
Retail Experience
In collaboration with Nike, we designed an interactive retail experience to mark the launch of the AIRMAX Dn8. Drawing from the shoe’s distinctive 8-tube cushioning, we developed a design language that transformed the essence of AIRMAX into a bold and immersive real-time filter environment.

我们为 NIKE AIRMAX Dn8 的发布打造了一场互动零售体验。设计灵感源自鞋款标志性的 8 管缓震结构，并以此延展出独特的设计语言，将 AIRMAX 的精神转化为一个大胆而沉浸的实时滤镜空间。








For this campaign, we designed four different filters. Users can see playful, distorted effects in real time on screen, and at the end of the experience, they receive a video to take away.

我们为这次活动设计了四个不同的滤镜，用户可以实时在屏幕里看到扭曲夸张的效果，并在体验结束后拿到一段视频。






To highlight the comfort of the product, we added step-based interactions between each filter, making the overall experience more dynamic and engaging.

为了让顾客更好地体验产品的舒适，我们在每个滤镜之间设置了踩点互动，使整个互动体验的节奏更加丰富。





Making-of


Credits
Team_Studio NOWHEREArt Director_Ryan Hu
Designer_Ke Wang
Motion_Erica Yang
Developer_Karkin Leung
Sound_Soundink
Misc.