British Film Institute 

2019, Instructor: Bora Shin
Identity system
British Film Institute is a film institute with a long and rich history in the UK. The intention of this rebranding project aims to bring a modern and classic tone to this historical institute. The primary color of the stationery system is black, which emphasizes the inclusivity and diversity of the brand. BFI now grows as a comprehensive archive of the motion picture, so a more modern and dynamic identity is on demand. What’s more, the logo itself is inspired by the shape of the projection. The stationery system wants to deliver a reliable and friendly sense to BFI.